Palermo, April 17, 2026 – The future? It’s already here! For Sicily by Car—a leading national and international player in the car rental industry—there are no limits to mobility, destinations, or the passion for travel.
This is the concept behind the Sicilian company’s latest commercial. By blending animation techniques with live-action cinematography, the spot delivers a colorful, engaging, vibrant, and dreamlike atmosphere to illustrate its global reach.
The commercial features the artist Gigi D’Alessio, who will continue his role as the face of Sicily by Car for the next two years. He is seen behind the wheel of a latest-generation vehicle, soaring through the skies of various European cities and only "waking up" from the dream at the moment of vehicle return. The spot also includes a cameo by Tommaso Dragotto, President and Founder of the company, symbolizing the values of tradition and corporate continuity.
“Sicily by Car is always looking forward. This is the message we want to convey, alongside our continuous international expansion: we never stop; metaphorically, we are always flying higher,” says Tommaso Dragotto. He continues: “The collaboration with Gigi D’Alessio, an extraordinary and acclaimed artist with trademark Neapolitan flair, reinforces this concept with positivity and energy—exactly what defines our brand claim: Wherever you go, only one choice.”
The commercial, produced in both 30 and 15-second formats, will air starting April 19 on the Sky platform, La7, and Mediaset platforms, with a focus on Rete 4 and Tgcom24.
Creative Agency & Production: Atom Management