Palermo FC is pleased to announce its partnership with Sicily by Car, which will be the Club’s new Main Partner for the 2025-2026 season.
The Palermo-based company, a leading operator in short- and medium-term leisure car rental, will be the only brand featured on the front of Palermo’s official jerseys in all of the team’s sporting commitments starting from July 2025. The Sicily by Car logo will also appear on the front of the women’s first team jerseys and all male and female youth sector teams’ kits, confirming the intent to build a cross-cutting project with a future-focused vision.
This collaboration is born from a shared vision: to enhance the excellence of the territory, both on and off the field. It is the beginning of a journey starting from Sicily, with the ambition to go ever further, facing new challenges and overcoming obstacles with determination and a strong sense of belonging.
“The partnership between Sicily by Car and Palermo FC is founded on a common denominator: love for the city. Supporting the team that represents it, embodying the energy and spirit of Palermo, is a duty to all those who proudly claim its identity,” says Tommaso Dragotto, President of Sicily by Car. “I am convinced that the team, like Sicily by Car, is destined for new and ambitious goals that will raise the city’s name ever higher.”
“We are thrilled to welcome Sicily by Car alongside Palermo FC,” states Giovanni Gardini, CEO of Palermo FC. “We share with the company an international vocation and a heart deeply rooted in the territory. This helps the brand fully embody Sicilian identity while simultaneously expressing the desire to go beyond all boundaries. Carrying the Sicily by Car logo on our jerseys means telling our fans and everyone watching from around the world, match after match, a story of shared growth that starts in Palermo but looks far ahead with ambition and pride.”
Sicily by Car, an Italian company listed on the stock exchange in 2023 on Euronext Growth Milan, was founded in 1963 from an idea by current President Tommaso Dragotto. The company has a widespread presence throughout Italy with 57 operational locations in all airports, as well as in major tourist destinations and downtown areas of Italy’s largest cities. Still headquartered in Palermo, the company currently manages a fleet of about 20,000 vehicles and employs over 600 staff in Italy and abroad.
Since 2023, the car rental company has increased its international expansion, aiming to cover major European capitals. The company is already present in Albania, Malta, Croatia, Spain, Portugal, and, thanks to commercial partnerships, in France, Austria, Poland, and Montenegro. International expansion is the main growth driver: the company aims to establish a strong presence in the Iberian Peninsula, Northern Europe, and the Balkans, planning wide-scale growth across Europe over the next five years.
Sicily by Car has established B2B partnerships with major international brokers capable of guaranteeing worldwide car rental service coverage. The Group has also increased its focus on ESG issues, leading to a gradual conversion of its fleet to green vehicles (currently about 40% of the total fleet and 64% of recently added vehicles are low-emission), as well as total energy autonomy for its headquarters through the installation of a photovoltaic system capable of generating 187 kW.
Sicily by Car (SBC:IM, ISIN IT0005556581) is among the main players in short-term leisure car rental, an excellence brand competing with global leaders in service quality, fleet size, and geographic presence. Its international expansion follows these strategies to build the pan-European network under the SbC Europe brand:
Commercial partnerships with local players: a pioneering business model that spreads across Europe through a network of local agencies and brands;
Acquisitions of foreign companies operating in the same business sector;
Greenfield entry into high-potential countries through the opening of proprietary stations.